“I expect Guitar Hero will sell 4x as many units as Rock Band. “ Rock Band is more expensive, and although I’m sure that they have a ton of money, Harmonix is unlikely to spend as much as Activision promoting the game, so they are unlikely to get as much distribution,” Pachter says. Michael Pachter, video game analyst at Wedbush Securities, believes Activision (ATVI) will sell $200 million worth of Guitar Hero Live games and controllers, while Harmonix and Mad Catz will sell $100 million worth of Rock Band 4 games and controllers. MORE: This $3 billion game franchise crashed and burned five years ago, but now it’s back. Harmonix beats Activision and developer FreeStyleGames to retail stores for the latest head-to-head music battle, as Guitar Hero Live ships Oct. The game will be backwards-compatible with previous plastic instruments like the drum kit, guitars, and microphone, but players can purchase brand new instruments that have been upgraded with new gameplay options. 6, Harmonix and co-publisher Mad Catz Interactive will unleash Rock Band 4 for Sony PlayStation 4 and Microsoft Xbox One.
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